Aligned with
This conference contributes to global sustainability by aligning its research discussions and academic sessions with key United Nations Sustainable Development Goals. It fosters knowledge exchange, innovation, and collaborative engagement.
SDG 8 — Decent Work and Economic Growth
SDG 9 — Industry, Innovation and Infrastructure
SDG 10 — Reduced Inequalities
SDG 11 — Sustainable Cities and Communities
SDG 12 — Responsible Consumption and Production
SDG 16 — Peace, Justice and Strong Institutions
This track explores the evolving landscape of strategic communication in the context of digital media. It examines how digital platforms reshape narrative construction and influence audience engagement.
This session focuses on the role of media framing in shaping public perception and discourse. Participants will analyze case studies that illustrate the impact of framing on societal narratives.
This track investigates innovative storytelling strategies employed in public relations to enhance brand narratives. It emphasizes the importance of narrative coherence and emotional resonance in communication.
This session delves into the interplay between political narratives and media influence in shaping public opinion. Scholars will discuss the implications of media representation on democratic processes.
This track examines how organizations construct narratives to communicate their values and missions. It highlights the significance of internal and external communication strategies in fostering stakeholder engagement.
This session focuses on the strategies of persuasive communication employed during crises. Participants will analyze effective messaging techniques that mitigate damage and restore public trust.
This track explores the construction of brand narratives within media campaigns and their effectiveness in consumer engagement. It emphasizes the role of storytelling in building brand loyalty.
This session introduces discourse analysis as a methodological approach to understanding media narratives. Scholars will present findings that reveal underlying power dynamics and ideological constructs.
This track investigates the principles of strategic messaging and its role in enhancing audience engagement. It emphasizes the importance of tailoring messages to diverse audience segments.
This session focuses on best practices in crisis communication and the strategic narratives that emerge during challenging times. Participants will share insights on effective communication frameworks.
This track examines the influence of media in constructing and perpetuating cultural narratives. It invites discussions on the ethical implications of media representation in diverse societies.